One limitation of the study is that is used a biased sample. Why did the participants conform so readily? When they were interviewed after the experiment, most of them said that they did not really believe their conforming answers, but had gone along with the group for fear of being ridiculed or thought "peculiar.Ī few of them said that they really did believe the group's answers were correct.Īpparently, people conform for two main reasons: because they want to fit in with the group (normative influence) and because they believe the group is better informed than they are (informational influence). In the control group, with no pressure to conform to confederates, less than 1% of participants gave the wrong answer. Over the 12 critical trials, about 75% of participants conformed at least once, and 25% of participants never conformed. ![]() On average, about one third (32%) of the participants who were placed in this situation went along and conformed with the clearly incorrect majority on the critical trials. ![]() Asch was interested to see if the real participant would conform to the majority view.Īsch's experiment also had a control condition where there were no confederates, only a "real participant."Īsch measured the number of times each participant conformed to the majority view. There were 18 trials in total, and the confederates gave the wrong answer on 12 trials (called the critical trials). The real participant sat at the end of the row and gave his or her answer last. Each person in the room had to state aloud which comparison line (A, B or C) was most like the target line.
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